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I was a Media Planner at Enterprise-Nexus, an ad agency in Mumbai (which is now part of the WPP Group). I wasn’t there
long enough to find out if I would have been any good. But for reasons of argument, let’s say I was.
One day, a model ditched the shoot and my boss suggested that I fill in for him. Well, maybe he knew what he was doing, because
modelling was the last thing on my mind. Some time later at a party, a woman was pleasantly lewd enough to metion that I filled
up my jeans quite nicely. What with one thing and another, I landed a gig for the Live-In Jeans brand.
After I did the Philips press shoot with Atul Kasbekar, one of India’s premier fashion photographers, he declared in
an interview that I was the face to watch in the future.
My big break came when I entered the Glad Rags Manhunt in March 99. I almost missed the deadline, but luckily, I was allowed
in. I reached the finals and went on to compete in the Philippines. Well, it was a tremendous boost when I ended up as the
first runner up in my first international modelling competition.
After that, began a whirlwind of modelling assignments. I was signed on by Carrie Models in Singapore and did a fair amount
of work there, and later in Hong Kong, London and New York. When I returned to India, I had a substantial portfolio.
For a while, I did music videos, which was exciting. You may remember my videos of Jhanjhar and Chupke Chupke by Pankaj Udha
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